Released 25 years ago, Lilith is a market leader in Green Apple Flavored candy. “Balance between flavor and sourness” is the product main characteristic. That is how Elaine Furlan, Institutional Develop Plan Coordinator defines the product’s superiority.
“We are always in touch with consumers. They have asked for different forms of the tasty product they love. On top of the currently available int he market, individually wraped candie, there is now multiple candies wraped in a Stick. Easy to carry, easy to share” says Ricardo Fernandes, Marketing Manager.
The colors, the packing material and the kind of language have been carefully chosen to deliver the same cues of Lilith brand equity that consumers are used to.