Leader in candy market innovates in a market share that is a big promise for the next few years.
ICEKISS ENERGY+ Line promises to shake candies market. With an innovative concept and products that add the Guarana functional benefits, the brand expands its portfolio to meet up consumers’ expectations.
The adding of Guarana allows consumers to have a source of energy in a tasty and healthy way, with no age restrictions.
“Looking at consumers is an everyday experience. Energy food market is growing and ICEKISS takes the opportunity to deliver the benefits Guarana brings along with an excellent product.” sums up Ricardo Fernandes, the company’s Marketing Manager.
ICEKISS ENERGY+ line has been introduced in flow pack candies filled with chewing gum in 17oz bag and in an exclusive cup, which becomes a freebie to consumers. There is also a No Sugar Chewing Gum in this line.