Lilith releases new flavor after having succeed in new candy shape

Released 25 years ago, Lilith is a market leader brand in Green Apple flavor. “Balance between sweet and sour” is the main product’s characteristic .That is how Elaine Furlan, PDI coordinator, defines the product’s superiority.

“We are always in touch with customers. They have asked for the product because they like it so much. A Stick has many options. It is easier to carry and to share.” says Ricardo Fernandes, Marketing Manager.

After the success that Green Apple Flavor had, Lilith brings to the market a new flavor, Raspberry. This is one of the most sold flavors in DPC line and it is the big bet for the brand’s growth.