Cory, a riverfront company that owns leading brands in the domestic market, such as Icekiss, Hipopó, Chita and Lilith, despite strong turmoil caused by the crisis in the domestic market, has achieved excellent performance with double-digit annual growth as a result of investments in a high performance team, a lot of innovation and high quality products at fair prices.
However, in order to maintain this pace of growth, the company had to make a difficult strategic choice. This year, it will not make the delicious Cory Easter eggs, which thousands of consumers were accustomed to buying at the factory store.
Asked about the reason for this decision, the company’s president, Nelson do Nascimento Castro, explained that it was very difficult to be taken, however, necessary. The Easter egg market is a business of great complexity and high risk. Seasonality requires an anticipated planning of volumes of approximately one year, which in an unstable economy such as the Brazilian one raises the risk of the business very much. In addition, the event required a strong dedication of the whole team during the period, with damages to the normal product lines.
To compensate consumers, Cory’s factory shop is running normally at Lagoinha with wonderful offerings of Sticks, Dimel Bread and Cory Chocobertos and a kit of chocolate-covered gift items.