Paying attention to the market and the consumer, the leader brand in hard candy brings to the market a new and exclusive portfolio of Flow pack Candy filled with gum.
ICEKISS candy Energy+, a complete success in sales points, has new mates: Mint and Tutti-Frutti (the best sold products in bubble gum category). These news are also extended to ICEKISS Azedinha that receives two champion flavors of the brand: Strawberry and Grape. Products can be found in leading sales points in 17oz bags.
With 25% filling and a package developed to make an impact in sales points, it is certain these products’ success.
“The construction of a product goes under a careful look of market evaluation that goes through consumers’ demands and attractiveness to sales. This product is 100% into those needs” – sums up Ricardo Fernandes, company’s Marketing Manager.
“We have got in touch with consumers to reach the best insights that meet their needs and we have achieved a product that, according to them, has a perfect shape when it comes to fitting to the mouth, providing a great experience during the consumption” – adds up Elaine Furlan, Cory’s Research and Development Manager.
Along with these releases ICEKISS brand begins a promising releasing cycle during 2019, filled with opportunities.